April 25th, 2024
 Jessica Simpson: ‘Country Has Never Gone Out of Style,’ & More Takeaways From Her Western-Inspired Spring ’24 Collection

Jessica Simpson stars in her brand’s spring ’24 campaign.

Jessica Simpson is proud of her swimwear collection.

For Jessica Simpson, country has never gone out of style. “It’s my roots,” she told FN.

As cowboy core continues to rule the runways, festival season, music, and more, the entrepreneur is leaning into the Western trend for her Jessica Simpson Collection spring ’24 campaign.

Simpson can be seen starring in the ads, wearing her signature denim shorts and a cropped button-up shirt paired with tall suede brown Western embellished boots.

“I have always loved to incorporate Western details and my Texas roots into both my personal wardrobe and the Jessica Simpson Collection,” she said, noting her first pair of cowboy boots she received when she was just 3 years old (they were red, of course). “I am excited that Western elements are having a moment right now, but for me, it has never gone away. I’ll pick a fringe jacket, turquoise belt and cowboy boots over just about anything else. You can mix and match country style elements with everything.”

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Source: Footwear News

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